Morgan Taylor®, the new standard in Professional Nail Lacquer, the crème de la crème of nail color, developed by Danny Haile and David Daniel launched its most fabulous nail lacquer range at Beautyworld Middle East 2016 which ran from May 15 to 17 at Dubai World Trade Center.
Morgan Taylor unveiled in the Middle East the Morgan Taylor & Gelish brands known for their exceptional nail lacquer collection, a powerful combination of two well-known and iconic brands in the presence of Morgan Haile and Taylor Daniel, daughters of the Morgan Taylor founders. Experience exquisite nail art designs with the rich formula, color palette, consistency and shine of Morgan Taylor and the impressive long-wearing Gelish, the leader in Soak-off Gel.
SidSirus.com had the privilege to meet these gorgeous ladies and get a personal insight to the brand. Let’s see what they have in-store for us:
SidSirus: I am always intrigue, to know from brands perspective, that how do you feel the GCC market is different from others?
M & T: Before coming here, we did a lot of research to understand the market. We think that people here are more sophisticated when it comes to choose a color for their nails.
SidSirus: As we all know, in such a competitive market, while there are so many options of nail lacquer, how do you stand different from others?
M & T: First of all, we would like to mention, the diverse knowledge, as our dad’s happen to be the manufacturers themselves, which allowed us to understand the process and business on a different level. Then definitely product quality, we test our every single piece to make sure that it gives you the best results.
SidSirus: What have you brought to Dubai? Which collection?
M & T: We have brought our spring/summer collections. A young and vibrant theme is reflected in their 250 colors such as the Nautical/Spring 2016 Collection, which is inspired by sailing on the ocean, frosted elegance; and Street Beat/Summer 2016 Collection, which is mused by street art and is just perfect for casual chic lovers.
SidSirus: Last but not the least, where can our readers finds your collection?
M & T: With our partnership with Sawaya International, they are our exclusive distributor in the Middle East, they will also be offering Morgan Taylor’s & Harmony Gelish newest innovation.
Well, I had a pleasure talking with these amazing ladies to give me an inside edge to their amazing business, what inspired me the most was to see how their fathers harmonized the brands and being their responsible daughter, they are taking the legacy to new heights. For more information, you can always visit their website, www.MorganTaylorLacquer.com