Chosen by fluke originated with the purpose of advocating the arts in relation to precision and detail. The brand focuses on fashion & home-ware accessories, We speak to each customer with importance because we want every person to own a special piece that has been solely created for them. We use exorbitant materials to let our customers know that what they are about to purchase is long lasting and has been made to be viewed with lavish and elegance. The brand appreciates art from every era and finds a way to input it’s elements into every piece.
With chosen by fluke, we wanted our customers to know that the words beauty and spontaneous go hand in hand. During the first stage of creating an art piece, the human mind might have a certain image of what the end product is going to look like. Many of the times, it ends up looking different than what the artist thought it was going to look like. After having worked on sections of the piece, a form or shape will start to appear, and the artist will like what he or she is looking at. Keeping that process in mind, a beautiful piece was created spontaneously. Our message to art lovers are that with this brand, we care as much about the final product that we want our customers to like and own, but we also want our customers to know that this brand is about advocating the arts as much as it is about creating it. The importance to accuracy, detail, combining old with the new and giving our customers what they want is the motto of chosen by fluke.