Pedro Lourenço has been appointed as the Creative Director of La Perla. The Brazilian designer will offer his first La Perla collection for the Fall/Winter 2016 season.
Young, focused and with a fiercely contemporary sense of style, Pedro Lourenço is known for the timeless elegance and architectural precision of his creations, which are based on a sincere appreciation of traditional dressmaking. His taste for craft and modern sense of femininity are a perfect match for La Perla.
Pedro Lourenço will be responsible for the lines of lingerie, sleepwear, beachwear, loungewear, accessories, menswear as well as the Atelier collection, the most exclusive expression of the La Perla style. Lourenço will lead the company’s design team in building a global lifestyle proposition based on the Extended Intimacy concept.
“I have always admired La Perla” – says Pedro Lourenço – “I am fascinated by the early days of the brand: a small atelier focusing on corsetry made to the highest standards and designed to enhance the beauty of women. The founder, Ada Masotti, a visionary woman, was aware of the fact that fashion was constantly being revolutionized and lingerie had to change with it. In her universe, modernity walked hand-in-hand with femininity and functionality did not preclude creativity. She changed the way the world thinks of lingerie. I am amazed by the philosophy she created and I want to bring it back today.”