Simplicity and uniform is at the core of Joseph. Simple yet stylish, the collection portrays ease and sensuality. A simple white cotton shirt, a white jersey t-shirt; the perfect sweatshirt; a wrap skirt; men’s trousers; and a white plimsoll are the foundation pieces. Desirable essentials are developed from the most straightforward version to the most extreme. The collection begins and ends in the same place; an iteration of the uniform.
The counter play of virile tenderness borne of a classical romance with underlying tensions is explored. Definitions of sexes, gender and power are questioned and challenged. Contrasts run through all aspects of the collection. The subversive tension is emphasized with feminine decorative bows used in contrast to constricting nylon webbing ties that bring a sense of functionality.
Interplay of fabrics gives this collection an extra edge. Fabrics like pure cotton and jersey used alongside luxurious silk organza, nappa leather and hand-sourced vintage brocades. An eye to detail empowers the collection even more. Colors are sensual and concept is powerful.