Last night I was invited to unlock the raw spirit, in presence of internationally renowned fashion photographer and social entrepreneur Russell James, sensuous beauty Adriana Lima, extremely gorgeous Isabeli Fontana and some serious style savors from the region.
As we all know, Russell James, has partnered with OBS Lifestyle to launch his luxury fragrance brand – Raw Spirit in the UAE. Super model, Behati Prinsloo has been appointed as the face of the brand. At present, perfume enthusiasts will have the chance to experience five Raw Spirit fragrances that will be released to the market: Bijou Vert, Citadelle, Desert Blush, Wild Fire (and my favorite one is Winter Oak). The Brand has launched all 5 fragrances in 100ml bottle sizes, specially created to suit the needs of consumers in this region.
The Fragrances focus on celebrating the unique natural ingredients and spirit of some of the world’s oldest cultures and communities. Raw Spirit is about re-connecting with ourselves, with each other and with nature. It is about unleashing the energy that is within each of us.
Russell James personally selected super model Behati Prinsloo as the first brand ambassador for Raw Spirit. As long-time collaborators, James photographed Prinsloo for the Raw Spirit campaign on the lands of the Seminole Tribe of Florida, a location that has become a special to both the photographer and muse.
“Behati is so perfect for Raw Spirit,” James said, “She has this authenticity and amazing natural energy. It’s really as if we’ve brought Raw Spirit to life in human form.”
Prinsloo, who is the face of Raw Spirit as well as brand ambassador, stated, “I love the philosophy behind Raw Spirit. I am a real advocate for giving back. For me, the phrase ‘raw spirit’ means nature, stripped back and ethereal. This is Mother Nature at her best.”
Style Quotient at the Event: