Michèlle Belau, the renowned high-street Peruvian fashion label, which operates more than 43 stores in South America, marked its second year anniversary in Dubai with the launch of its Fall Winter 2016 collection at City Walk, the trendy al-fresco lifestyle destination in Jumeirah.
The Fall Winter 2016 collection by Creative Designer Lucia Cavero Belaunde, is inspired by the versatility of women, and the multitude of colours representing the Peruvian roots of the brand. The beautiful timeless designs showcase bold hues and rich textures, including raw silk, cotton and wool, which can be seen in wrapping blouses and dresses, tweed jackets, and complemented with accessories.
The event was attended by some of the city’s top influencers as well as clients, who also enjoyed delicious traditional Peruvian dishes by Peruvian restaurant, Tesoro.
Veronica Smulders, Managing Director and Middle East Franchise Owner states: “It is exciting to be celebrating our second year in Dubai and what would be a better way than highlighting the origins of Michelle Belau, Peru. From the collection colours, to the music and exquisite food, we wanted to create an unforgettable ambiance in a cosy setup.”
Over the last year, Michèlle Belau was recognized as one of the best fashion stores in the UAE and the brand’s exceptional ‘Personal Shopper’ experience was also rated to be one of the best in the city. Michèlle Belau also introduced an online store to serve customers from across the Middle East region.