AFFFAIR, the rising Turkish Fashion House, recently took over the region at their highly anticipated launch in Dubai with their Urban Luxury Men’s 2015-2016 Fall/Winter Collection. Following their show stopping presentations in Milano Uomo and Mercedes-Benz Istanbul Fashion Weeks, the brand entered the UAE market with a fashion show that was attended by over 400 VIP guests from all around the world along with fashion aficionados of Dubai society at Four Seasons Jumeirah hotel on 31st of March 2015.
Established in 2014, Afffair is a brand with a global vision and touch, born from the “Contemporary Classic” inspiration of two talented designers; Azerbaijani Rufat Ismayil – former top model and garment producer, and Ali Behnam Bakthiar – a UAE resident, who started his career in Paris by developing creative projects for top Couture Houses.
Considered as an integral location to cater to the GCC market, as well as a fashion hub for up and coming designers, Dubai is a strategic choice for the collection to be available for its consumers. In accordance, the brand will soon announce the location of the fashion house’s first point of sale in the region. Rufat expresses his joy by saying “We are looking forward to our first store in the Middle East, a dynamic new market for Afffair. This signifies an important highlight for the brand as we continue to expand and build on a strong foundation.”
The exciting news from Afffair does not stop there, we will soon release our women’s collection followed by kids’ clothing and accessories.